SuiteConnect Manila: PH firms to confront expansion bottlenecks with AI

At SuiteConnect Manila 2026, Oracle NetSuite introduced its AI-powered platform, NetSuite Next, aimed at helping Philippine companies navigate expansion challenges by simplifying AI adoption and boosting operational efficiency. The new innovations focus on reducing complexity in AI integration, streamlining workflows, and accelerating business growth in the automated and digital sectors, especially among firms in the Philippines and the broader ASEAN region.

James Chisham, Oracle NetSuite’s vice president for product management, emphasized that organizations across Southeast Asia are keenly exploring how to incorporate AI into existing business processes to drive sustainable growth. NetSuite Next provides enhanced automation and better visibility into business operations, allowing companies to improve decision-making and scale effectively without losing control over critical financial and asset management functions.

A notable example at the event was JDN Realty Group, a Philippine property developer using NetSuite for over a decade. Its CEO Aaron Jeffrey Montenegro highlighted the difficulties in scaling operations while maintaining oversight over finance and leasing amid rapid portfolio growth. The AI tools introduced at SuiteConnect Manila aim to address such bottlenecks, enabling firms like JDN Realty Group to manage scale more efficiently.

Oracle NetSuite’s strategic rollout of AI capabilities and the NetSuite Next platform in Southeast Asia signals a significant push to empower ASEAN businesses with advanced digital infrastructure. This aligns with broader regional trends focusing on AI-driven innovation to overcome operational challenges and promote competitive growth in dynamic markets.