NetSuite expands AI-powered ERP push in Southeast Asia

Oracle NetSuite is significantly expanding its AI-enhanced enterprise resource planning (ERP) solutions across Southeast Asia, including the Philippines, to support businesses amid accelerating digital transformation and regional expansion. Unveiled at the SuiteConnect Manila event in April 2026, the expansion introduces NetSuite Next, a new generation of AI-powered tools designed to simplify AI adoption, streamline workflows, and improve business operational visibility. According to James Chisham, Oracle NetSuite’s vice president of product management, these innovations address the need for companies to integrate AI in ways that align with their unique processes and long-term growth objectives.

The Philippines stands out as a key growth market due to its young, digitally savvy population, as noted by Amit Suxena, Oracle NetSuite’s group vice president for Asia. This move aligns with broader market trends, as Southeast Asia’s digital economy is projected to exceed $300 billion by 2025, driving a surge in mid-market companies adopting cloud-native ERP solutions with embedded AI capabilities. Oracle differentiates itself by embedding these sophisticated AI features, such as natural-language search, agentic workflows, AI-assisted development, and exception management, into its ERP suite without additional licensing costs.

By expanding its AI-powered ERP offerings in ASEAN countries, Oracle NetSuite aims to enable regional businesses to enhance productivity, gain deeper insights, accelerate decision-making, and support sustainable growth amid increasing digital competitiveness.