Apple is making significant strides to enhance its virtual assistant, Siri, in a bid to compete with advanced AI agents like OpenAI’s Dots and Meta’s Muse. According to reports, CEO John Ternus is urging AI chief Craig Federighi to expedite the development roadmap for Siri, seeking a more powerful and capable AI agent.

While Federighi has managed to deliver a functional version of Siri AI in a remarkably short timeframe, Apple acknowledges the challenges ahead. The company is focused on ensuring that Siri can meet the evolving demands of users and provide a competitive experience in the rapidly advancing AI landscape.

This push for improvement comes as the competition in the AI space intensifies, with major players continuously enhancing their offerings. Apple’s commitment to developing a more agentic Siri reflects its strategy to maintain relevance in the market and meet user expectations for advanced AI functionalities.


Compiled automatically by the Tech AI Newsdesk from public AI-news sources and summarised in our own words.

Frequently asked questions

What is Apple doing to improve Siri?

Apple is enhancing Siri to compete with advanced AI agents like OpenAI's Dots and Meta's Muse.

Who is leading the development of Siri?

CEO John Ternus is urging AI chief Craig Federighi to expedite the development roadmap for Siri.

Why is Apple focusing on Siri's improvement?

Apple aims to meet user expectations for advanced AI functionalities and maintain relevance in the competitive AI landscape.