The Walt Disney Company has announced a strategic collaboration with Adobe to develop proprietary generative AI tools aimed at enhancing Disney’s production pipeline. This partnership, revealed during Adobe’s MAX conference, is set to leverage Adobe’s latest technologies across various Disney ventures, including theme parks and cruise lines.
The initiative will focus on creating ‘artist-led’ generative AI models, ensuring that the creative integrity of Disney’s storytelling remains intact while benefiting from advanced AI capabilities. This multiyear partnership represents a significant step for both companies as they explore the intersection of technology and creativity in the entertainment industry.
Compiled automatically by the Tech AI Newsdesk from public AI-news sources and summarised in our own words.
