Fitbit has expanded its AI Personal Health Coach to new markets including the UK, along with support for iOS devices. Previously available only in the US on Android, this AI-powered coach leverages Google’s Gemini model to provide users with personalized, directive fitness and health guidance based on their tracked data. The coach offers tailored recommendations aimed at improving users’ health behaviors, going beyond passive notifications to give more assertive and specific advice, which some users find notably bossy.
This new feature is integrated with the latest Fitbit trackers, smartwatches, and Google Pixel Watches. To access the AI coach, users need an active Fitbit Premium subscription and must set their app and device to English. Fitbit launched this coach initially in a public preview phase, inviting users to share feedback to refine the experience. It delivers 24/7 personalized health insights dynamically adjusted according to each user’s data trends, helping individuals stay motivated and on track with their fitness goals.
The introduction of this AI coach reflects Fitbit’s strategic focus on advanced AI-driven wellness support, combining health tracking with actionable coaching. Its availability on iOS represents a significant expansion, potentially attracting users who prefer Apple devices. As AI technologies like Google Gemini evolve, Fitbit’s coach exemplifies how personalized AI can be embedded in consumer health products to offer more engaging and effective wellness guidance.
