Google Rebrands Fitbit App To Google Health, Replete With A Dedicated AI Health Coach, Announces The $100 Screenless Fitbit Air

Google has officially rebranded its Fitbit app as Google Health, marking a strategic expansion of its health and wellness ecosystem. The newly named Google Health app introduces an AI-powered health coach designed to offer personalized fitness and wellness guidance. This AI coach, powered by Google’s Gemini AI model, analyzes individual health data—including sleep metrics and activity levels—to tailor workout plans and health goals uniquely to each user. Notably, this coach can integrate data from various health trackers, making the app broadly compatible beyond Fitbit devices. The Google Health app aims to be a comprehensive wellness hub, accessible to all users regardless of the hardware they use, and will eventually replace Google’s older Google Fit app.

In tandem with the app update, Google unveiled the Fitbit Air, a new, budget-friendly screenless fitness tracker priced at $100. The Fitbit Air utilizes high-fidelity sensors to continuously monitor key health metrics 24/7 without a digital display, catering to users seeking simplicity and affordability. This launch represents Google’s ongoing commitment to expanding wearable options within its health portfolio under the Fitbit brand.

This rebranding and product rollout underline Google’s broader AI and health strategy, combining advanced AI-driven personalization with accessible hardware to deepen user engagement and market presence in the competitive wellness technology space. By integrating AI coaching and broad device support, Google seeks to position Google Health as a leading platform for holistic personal health management.