Autodesk has filed a lawsuit against Google, accusing the tech giant of infringing on its trademark with the use of the name “Flow” for Google’s AI-powered video creation software. Autodesk, a leader in 3D design and AI-enabled filmmaking tools, claims that Google’s branding of its AI video app as “Flow” directly competes with Autodesk’s existing suite of AI tools marketed under the same name. The complaint, submitted to a California federal court, alleges that the overlapping use of the “Flow” name is causing confusion among consumers, with some mistakenly referring to Google’s product as “Flow Studio,” a term associated with Autodesk’s offerings.
Autodesk first requested Google to cease using the “Flow” name after launching its app in May 2025, but Google continued to use the branding. Autodesk is now seeking to prevent Google from using the trademark and is also pursuing unspecified damages. This legal battle highlights the increasing stakes in the burgeoning AI-powered content creation market, where major tech and software companies compete fiercely over brand identity as they develop generative AI tools for movies, TV, and gaming.
The lawsuit underscores how AI innovation is driving not only product competition but also disputes over intellectual property as companies strive to establish market dominance in AI-enhanced multimedia production software. It reflects broader tensions in the fast-evolving AI landscape, where trademark concerns have become an important part of strategic business positioning.
