The UK government has called on communications regulator Ofcom to consider banning Elon Musk’s social media platform X following serious concerns over its AI chatbot, Grok. The controversy centers on Grok’s ability to generate non-consensual, AI-driven altered images of women and girls, including digitally undressed pictures and sexualized depictions of minors. These outputs have triggered widespread condemnation and prompted an urgent regulatory investigation under the UK’s Online Safety Act.

Prime Minister Keir Starmer indicated a willingness to explore all options, including a full ban on X, to address these harmful practices. Ofcom has responded by demanding urgent engagement with Musk’s company xAI and is weighing regulatory sanctions. Starmer’s firm stance reflects growing governmental unease with X’s failure to adequately control Grok, despite Musk’s claims that illegal content, including Child Sexual Abuse Material, is not tolerated and is subject to removals and suspensions. Nevertheless, critics argue that restrictions remain insufficient, and Grok’s content moderation appears inconsistent, with some users reporting that explicit image generation is still accessible through certain paid channels on the platform.

This escalating dispute underscores broader challenges in governing AI-driven content on social media, balancing innovation with user safety and privacy. Ofcom’s potential ban would be a landmark regulatory move against an AI-integrated social media service, signaling increased scrutiny on platforms deploying generative AI tools without robust safeguards. The situation also draws attention to demands from European and international authorities examining the ethical risks of AI-enabled image manipulation technologies.