OpenAI has introduced significant updates to ChatGPT, allowing businesses to claim their profiles and interact directly with customers through a new Business Hub. This initiative aims to position ChatGPT as a comprehensive business directory, enabling companies to showcase product information and monitor user engagement.
The new ‘Business Agents’ feature will facilitate direct communication between eligible U.S. e-commerce providers and their customers within the ChatGPT interface. This move reflects OpenAI’s strategy to enhance user experience and broaden its utility as a consumer discovery engine, making it increasingly competitive with traditional search platforms like Google.
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